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MicroStrategy - Wisdom - Presidential Election - Romney vs. Obama

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  • 1. For the Media: Attribute all images to Wisdom, powered by MicroStrategy. All data as of 10/25/12.!! Who "Likes" Obama? Who "Likes" Romney? !Wisdom Knows!!! ! Obama vs. Romney: National and State-by-State Facebook Fan Analysis! ! Powered by: Wisdom™! October 26, 2012!Available  on  Facebook  and  the  iPad.   TM  www.wisdom.com  
  • 2. Introducing  Wisdom™   •  Wisdom,  powered  by  MicroStrategy,  analyzes  nearly  16  million  Facebook  profiles  from  around  the  world  (including  nearly  5  million  in  the  US,  represenFng  more  than  3%  of  the  US  Facebook  populaFon).   •  Wisdom  is  able  to  look  at  significant  subsets  of  the  U.S.  electorate  to  analyze  demographic/psychographic  trends  -­‐  naFonwide  and  state-­‐by-­‐state.     •  Wisdom  delivers  unique  insights  into  the  anonymized  profiles  of  over  535,000  U.S.-­‐based  Facebook  fans  of  Obama  and  172,000  U.S.-­‐based  Facebook  fans  of  Romney.       •  Wisdom  analyzes  the  candidates’  fans’  “Likes”  to  provide  details  into  their  preferences,  including  what  they  read,  watch,  listen  to,  where  they  hang  out,  and  much  more.    Available  on  Facebook  and  the  iPad.   TM  www.wisdom.com  
  • 3. The  following  infographics  and  all  associated  data  were  generated  via  Wisdom,  powered  by  MicroStrategy.     Download  Wisdom:   www.wisdom.com  Available  on  Facebook  and  the  iPad.  TM  www.wisdom.com  
  • 4. Obama  –  Fan  “Likes”  Stats  derived  from  535,447  Facebook  fans  in  United  States  What  Obama  Fans  Really  “Like”?     Overall  Favorites:   Movie  Favorites:  Music  Favorites:   1.  Michelle  Obama   1.  Sanaa  Lathan  1.  Chriseae  Michele     2.  Taraji  P.  Henson  2.  Jada  Pinkea  Smith  2.  Fantasia     3.  Maxwell   3.  Why  Did  I  Get  Married  Too   3.  ♥  Jill  Scoa  ♥     4.  Maya  Angelou   4.  Bernie  Mac  4.  Maxwell     5.  Jamie  Foxx   5.  Taraji  P.  Henson   5.  Monica   6.  Kevin  Hart   Sports  Favorites:  TV  Show  Favorites:   7.  Mary  J.  Blige   1.  Terrell  Owens  1.  The  Rachel  Maddow  Show     8.  I  Love  Being  Black   2.  Michael  Vick   2.  Meet  The  Browns     9.  Tyler  Perry   3.  Reggie  Bush  3.  TINY  &  TOYA     10. NPR   4.  Serena  Williams  4.  Tyler  Perrys  House  of  Payne   5.  Venus  Williams   5.  Real  Housewives  of  Atlanta  
  • 5. Romney  –  Fan  “Likes”  Stats  derived  from  172,911  Facebook  fans  in  United  States   What  Romney  Fans  Really  “Like”?    Overall  Favorites:  Movie  Favorites:  Music  Favorites:  1.  Paul  Ryan  VP    1.  JOHN  WAYNE    1.  Ted  Nugent    2.  I  will  NOT  vote  for  Obama 2.  Courageous  Movie      2.  Trace  Adkins    3.  Marco  Rubio    3.  Clark  Griswold  3.  Jimmy  Buffea  and  the  Coral  Reefers  4.  NewsBusters.org     4.  Fireproof  the  Movie  4.  Reba  McEnFre    5.  Republican  NaFonal       5.  Clint  Eastwood  5.  Toby  Keith  6.  Americans  for  Prosperity     Sports  Favorites:   TV  Show  Favorites:  7.  Michele  Bachmann     1.  Anything  About  Guns  1.  Dallas    8.  PosiFvely  Republican!     2.  MLB  FanCave    2.  College  GameDay    9.  Bill  OReilly     3.  Fans  of  Dale  Earnhardt  Jr.   3.  NFL  Countdown    10. Laura  W.  Bush   4.  Dale  Earnhardt,  Jr.    4.  Deadliest  Catch  -­‐  F/V  Cornelia  Marie   5.  SEC  Football  on  SDS   5.  American  Pickers  on  History  
  • 6. Obama  vs.  Romney    Swing  States  –  Gaining  Unique  ElecFon  Insights  from  Facebook  The  following  pages  highlight  the  demographic  breakdown  and  interests     of  Obama  and  Romney  Facebook  fans     who  reside  in  key  swing  states,  including:  New   Ohio   Florida  Virginia   Colorado   Iowa   Nevada  Wisconsin  Hampshire  
  • 7. Ohio  –  Facebook  Fan  Demographics  Based on 17,140 Obama Facebook fansin Wisdom, in Ohio; and 6,315 RomneyFacebook fans in Wisdom, in Ohio
  • 8. Ohio  –  Facebook  Fan  Interests  Based on 17,140 Obama Facebook fansin Wisdom, in Ohio; and 6,315 RomneyFacebook fans in Wisdom, in Ohio
  • 9. Florida  –  Facebook  Fan  Demographics  Based on 31,821 Obama Facebook fans inWisdom, in Florida; and 14,821 RomneyFacebook fans in Wisdom, in Florida
  • 10. Florida  –  Facebook  Fan  Interests   Based on 31,821 Obama Facebook fans in Wisdom, in Florida; and 14,821 Romney Facebook fans in Wisdom, in Florida
  • 11. Virginia  –  Facebook  Fan  Demographics  Based on 18,107 Obama Facebook fans inWisdom, in Virginia; and 7,469 RomneyFacebook fans in Wisdom, in Virginia
  • 12. Virginia  –  Facebook  Fan  Interests   Based on 18,107 Obama Facebook fans in Wisdom, in Virginia; and 7,469 Romney Facebook fans in Wisdom, in Virginia
  • 13. Colorado  –  Facebook  Fan  Demographics   Based on 10,878 Obama Facebook fans in Wisdom, in Colorado; and 3,131 Romney Facebook fans in Wisdom, in Colorado
  • 14. Colorado  –  Facebook  Fan  Interests   Based on 10,878 Obama Facebook fans in Wisdom, in Colorado; and 3,131 Romney Facebook fans in Wisdom, in Colorado
  • 15. Iowa  –  Facebook  Fan  Demographics  Based on 2,824 Obama Facebook fans inWisdom, in Iowa; and 1,096 RomneyFacebook fans in Wisdom, in Iowa
  • 16. Iowa  –  Facebook  Fan  Interests   Based on 2,824 Obama Facebook fans in Wisdom, in Iowa; and 1,096 Romney Facebook fans in Wisdom, in Iowa
  • 17. Nevada  –  Facebook  Fan  Demographics   Based on 4,352 Obama Facebook fans in Wisdom, in Nevada; and 1,847 Romney Facebook fans in Wisdom, in Nevada
  • 18. Nevada  –  Facebook  Fan  Interests   Based on 4,352 Obama Facebook fans in Wisdom, in Nevada; and 1,847 Romney Facebook fans in Wisdom, in Nevada
  • 19. New  Hampshire  –  Facebook  Fan  Demographics  Based on 1,676 Obama Facebook fans inWisdom, in New Hampshire; and 909 RomneyFacebook fans in Wisdom, in New Hampshire
  • 20. New  Hampshire  –  Facebook  Fan  Interests  Based on 1,676 Obama Facebook fans inWisdom, in New Hampshire; and 909 RomneyFacebook fans in Wisdom, in New Hampshire
  • 21. Wisconsin  –  Facebook  Fan  Demographics  Based on 6,241 Obama Facebook fans inWisdom, in Wisconsin; and 1,823 RomneyFacebook fans in Wisdom, in Wisconsin
  • 22. Wisconsin  –  Facebook  Fan  Interests   Based on 6,241 Obama Facebook fans in Wisdom, in Wisconsin; and 1,823 Romney Facebook fans in Wisdom, in Wisconsin
  • 23. Liberal?  ConservaQve?    Which  Way  Do  Your  Friends  Lean?  Wisdom  Knows!  Note:  Pictures  and  idenFFes  portrayed  here  are  ficFonalized.  Actual  names  and  images  are  only  available  through  Wisdom  for  your  personal  friend  network.  Install  Wisdom  for  FREE  at:  haps://apps.facebook.com/wisdomapp    
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