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Wells Fargo Traffic Ticket Promotion

by clear-thinking-llc





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This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
Download Wells Fargo Traffic Ticket Promotion


  • 2. Banking Traffic Building Solutions Imagine if… You just ran a promotion expecting 16,000 customers and 178,500 showed up*! Attract Customers • Increase Deposits • Improve ROI
  • 4. Innovative Marketing Tool  Drive consumers into retail locations Increase sales Improve brand awareness at point-of-sale Acquire, Engage, Retain and Cross-Sell customers Effective anywhere you need to drive customer traffic
  • 5. Overview •The TrafficTickets System is yourTicket to the Highest Traffic levels YouCan Imagine! • It’s NOT a Scratch-Off, It’s NOT aMatch-n-Win… It’s a Interactive Consumer Promotion. • Tell Consumers electronically, visuallywhat they’ve won -- but only afterthey come to your point-of-saledisplay!
  • 6. How It Works 1. Everyone’s a winner! 3. Traffic Tickets™ are distributed to consumers through direct mail andnewspaper insert or handed to consumers in-store and at marketingevents. 5. Customer has to come into the bank to find the sponsor’s POS display toinsert their game ticket and see what premium/prize/discount they’vewon. 7. The game piece activates a light on the display which indicates which oneof the four premiums/prizes/discounts they’ve won. 9. Turnkey service includes premiums, production, distribution andfulfillment.
  • 7. Features & Benefits • Response Rates are an Incredible : High Frequent Visit i.e. Grocery Stores ( 10%-35%), Medium Frequent Visit i.e. Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers ( 2%-5%). • VALUE. Consider you have to mail only one time to get these response rate while old worn out tactics like flat mailers, scratch off type promotions you will have to mail 5 to 10 times more to get he same results. • SATISFACTION. More than 95% of those who have used the TrafficTickets System say they will use it again and are Extremely Satisfied with their Results. • Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%.
  • 8. Applications • Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships) • Multiple Chain Program (Multiple Locations Same Brand) • Single Location Program (Same Location Multiple Brands) • Trade Shows and Tabletop Shows (Single Company or Full Trade Show) • Open House/New Product Introductions (Attract To Your Location) • Seminar or Event Attendance (Excite and Reward Attendees) • Golf Tournaments • Real Estate Promotions TrafficTicketsTM fills the need that • Appointment Generationsbusiness have had forever ….. • Endless Possibilities! ATTRACT ATTENTION AND DRIVE TRAFFIC
  • 9. Target • Used to introduce Target guests to their new Guest Cards, and increase awareness and participation in their ‘Treat Seats’ program • TrafficTickets Game Pieces were handed out at select store locations when a patron entered the store • Asked to complete a ‘short form’ Credit Application and get the chance to see what they’ve won • This promotion generated 3 times the number of applicants as their previous ‘personal greeter’ program!
  • 10. BMW Motorrad USA ObjectiveDrive customers into the storesStrategyTraffic Tickets™ were inserted innewspapers & mailed tosurrounding areas with aSweepstakes give away of amotorcycleResultsThis promotion generated 3times the number ofconsumers as their previousprogram!
  • 11. Norwest Banks • Objective:– Norwest built a new financial facility in a medium size town inIowa. They needed a tactic to bring in customers to this newfacility during the grand opening event. • Results:– They distributed our mailer style ticket to residence in the townand received over 20% redemption where the customer had tobring The TrafficTickets™ into the bank and talk to a customerservice person and then they would decode the ticket and seewhat they won. Their goal for increased new accounts exceededall expectations and they felt that the one on one 5 minutecontact with the customer was invaluable to relationship building.
  • 12. AmSouth Bank ObjectiveNew customer acquisitionStrategyDirect mail campaign. Traffic Tickets™ weremailed to 800,000 households surrounding300 branches.*ResultsClient was expecting a 2% response whichwas 16,000 people. This promotion actuallydrove 178,500 customers to the branches.Program resulted in high conversion ratesand this bank set a new record for most newaccounts opened during any 6-weekpromotional period.
  • 13. First Federal Bank • Objective:– First Federal needed a grand opening program to introduce thebank to customers at the new location. Duration of thepromotion for the new bank opening was 60 days. The bank waslocated within a large retail food and merchandise location. (Likea combination Walmart and Safeway grocery) Their goal was toopen new checking and savings accounts as well as receive newloan applications at this new convenient mini site location. • Results:– They were successful in opening more accounts than they hadprojected with redemption rate for TrafficTickets™ in excess of20%. We are currently designing programs for all of their existingbanks as well as other new openings.
  • 14. Premiums 1 - $5,000 CASH Winners of 1 – 4 prizes are entered and eligible tost thparticipate in a second chance drawing for the Grand prize4 % of recipients have the opportunity to win.3 % of recipients have the opportunity to win. 90% of recipients have the opportunity to win.3 % of recipients have the opportunity to win.
  • 15. Pricing • Each program is quoted individually, based on premiums, printing & design specifications. Details needed for Pricing: – Size of printed piece– Number of colors on each side– Scores & Folds– Breakdown of Prize Levels, quantity of each level and total quantity– Premiums & Incentive Choices– Number of different versions (if any - may be used to personalize for anumber of different branches, etc.)– Seeding (mixing in of the winning tickets)– Shipping Information & Production Time– Copy writing– Graphics– Legal– Fulfillment– Project Management
  • 16. TrafficTickets™
  • 17. Thank You! For more information about the program, please contact: Clear Thinking LLCOffice Locations: 950 Boardwalk, Suite 305Carlsbad, CA San Marcos, CA 92078Escondido, CA Phone: (760) 494-0412 Reno, NV Toll Free (800) 583-9187San Jose, CA Fax (760) 454-2483El Dorado Hills, CA Scottsdale, AZ
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