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Tsingtao beer,case about china business in US

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When Americans want a beer when you are trying Chinese food in China Town, they will ask for a bottle of Tsingtao beer.
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  • 1. Tsingtao Beer
    By Anna Taskaeva
    www.china-business-connect.com
    @BusinessChina0
    e-Learning China Business
  • 2. Summary
    Some historical facts
    Tsingtao beer is one of the first Chinese brands entered US in early 1970s.
    It represents the friendship between China and US.
    It is decent recognized Chinese brand.
    However, the brand is still staying in China Town today.
  • 3. Summary
    When Americans want a beer when you are trying
    Chinese food in China Town, they will ask for a bottle of
    Tsingtao beer. Whenever they drink at home, bars, or
    other restaurants, they won't think about Tsingtao beer,
    the connection is still missing there.
  • 4. Questions
    If Tsingtao decide to push to enter US, what should they do to build their brand among main stream market?
    Where to start?
    Who could be their early target market?
    What could be their position?
  • 5. Problem
    Tsingtao beer wants to expand their US market niche
  • 6. The Issues
  • 7. The Issues
  • 8. Plan of actions. Possible decisions
  • 9. Thank You
    info@china-business-connect.com
    www.china-business-connect.com
    @BusinessChina0
    www.linkedin.com/groupRegistration?gid=2985397
    www.facebook.com/group.php?gid=116437748381020
    www.xing.com/net/pri28db51x/e-Learning-China-Business
    www.china-business-connect.ning.com
  • Fly UP
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