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Jc Penny Traffic Ticket Promotion

by clear-thinking-llc





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This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
Download Jc Penny Traffic Ticket Promotion


  • 2. Retail Traffic Building Solutions Imagine if… You just ran a promotion expecting 200,000 customers and 550,000 showed up!Attract Customers • Increase Sales • Improve Profit
  • 3. 4 X 6 Mail Piece – 2 sided
  • 4. Innovative Marketing Tool  Drive consumers into retail locations Increase sales Improve brand awareness at point-of-sale Acquire, retain and cross-sell customers Sell product/brand, launch new products/services, seasonal promotions, branch openings, trade shows Effective anywhere you need to drive customer traffic
  • 5. Overview • The TrafficTickets System is your Ticket to the Highest Traffic levels You Can Imagine!• It’s NOT a Scratch-Off, It’s NOT a Match-n-Win…It’s Interactive Consumer Promotion Technology.• Tell Consumers electronically, visually what they’ve won -- but only after they come to your point- of-sale display!
  • 6. How It Works • Everyone’s a winner • Traffic Tickets™ are distributed to consumers through direct mail and newspaper insert or handed to consumers in-store and at marketing events • Customer has to come into the retail store, find the sponsor’s POS display and insert their game ticket and see what premium/ prize/discount they’ve won • The game piece activates a light on the display which indicates which one of the five premiums/prizes/discounts they’ve won • Turnkey service includes premiums, production, distribution and fulfillment.
  • 7. Features & Benefits • Response Rates are an Incredible : High Frequent Visit i.e. Grocery Stores ( 10%-35%), Medium Frequent Visit i.e. Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers ( 2%-5%) • VALUE. Consider you have to mail only one time to get these response rate while old worn out tactics like flat mailers, scratch off type promotions you will have to mail 5 to 10 times more to get the same results. • SATISFACTION. More than 95% of those who have used the TrafficTickets System say they will use it again and are Extremely Satisfied with their Results. • Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%
  • 8. Applications • Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships) • Multiple Chain Program (Multiple Locations Same Brand) • Single Location Program (Same Location Multiple Brands) • Trade Shows and Tabletop Shows (Single Company or Full Trade Show) • Open House/New Product Introductions (Attract To Your Location) • Seminar or Event Attendance (Excite and Reward Attendees) • Golf Tournaments • Real Estate Promotions TrafficTicketsTM fills the need that • Appointment Generationsbusiness has had forever ….. • Endless Possibilities! ATTRACT ATTENTION AND DRIVE TRAFFIC
  • 9. Pricing • Each program is quoted individually, based on premiums, printing & design specifications. Details needed for Pricing: – Size of printed piece– Number of colors on each side– Scores & Folds– Breakdown of Prize Levels, quantity of each level and total quantity– Premiums & Incentive Choices– Number of different versions (if any - may be used to personalize for anumber of different branches, etc.)– Seeding (mixing in of the winning tickets)– Shipping Information & Production Time– Copy writing– Graphics– Legal– Fulfillment– Project Management
  • 10. Circle-K ObjectiveDrive consumers into the storesStrategyTraffic Tickets™ were mailed to householdssurrounding participating locationsResults14% response from mailingsSales increased 165%
  • 11. Target • Used to introduce Target guests to their new Guest Cards, and increase awareness and participation in their ‘Treat Seats’ program • TrafficTickets Game Pieces were handed out at select store locations when a patron entered the store • Asked to complete a ‘short form’ Credit Application and get the chance to see what they’ve won • This promotion generated 3 times the number of applicants as their previous ‘personal greeter’ program!
  • 12. McDonald’s & ChevronObjective Attract new customers during grand openings Strategy Traffic Tickets™ were mailed to households surrounding participating locations Results Client’s best response rate before this promotion was 4%. This program consistently generated between 12% and 16% response rates every time it ran.
  • 13. Safeway “Hawaiian Jackpot” retail programObjective Retain market share Strategy Counter attack incoming competition within a specific regional market. Traffic Tickets™ were mailed to 500,000 households surrounding the stores. Results 32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game. The program was completely funded by vendor participation. And this promotion was credited for 100% market share retention.
  • 14. Falls GM“Hawaiian Getaway” • Insert the TrafficTickets into the electronic decoder, revealing what the prospective customer has won. • What a great way to bring in prospects and convert them to customers by the hundreds. • Falls GM was looking to increase dealership traffic/sales during their usually slow time of the year. • We developed the perfect theme for the event and our graphic designers and creative staff produced the mailer shown below. • All of our proprietary elements were used to make it a real success. We mailed 10,000 pieces to a radius around the dealership. The list was rented with specific profiles. That list was blended with their customer lists. Top prizes were insured. • Our VIP card was the prize that most participants won. It was a huge hit. • Results: 3% + RESPONSE • 37 Units SOLD • 300+ “Ups” National Average for typical run-of-the-mill programs: .05% Response • TrafficTickets can get up to 6 times the response of outdated old programs
  • 15. AmSouth Bank ObjectiveNew customer acquisitionStrategyDirect mail campaign. Traffic Tickets™ were mailedto 800,000 households surrounding 300 branches.ResultsClient was expecting a 2% response which was16,000 people. This promotion actually drove178,500 customers to the branches.Program resulted in high conversion rates and thisbank set a new record for most new accountsopened during any 6-week promotional period.
  • 16. BMW Motorrad USA ObjectiveDrive customers into the storesStrategyTraffic Tickets™ were inserted innewspapers & mailed tosurrounding areas with aSweepstakes give away of amotorcycleResultsThis promotion generated 3times the number of consumersas their previous program!
  • 17. TrafficTickets™
  • 18. Thank You! For more information about the program, please contact: Clear Thinking LLCOffice Locations: 950 Boardwalk, Suite 305Carlsbad, CA San Marcos, CA 92078Escondido, CA Phone: (760) 494-0412 Reno, NV Toll Free (800) 583-9187San Jose, CA Fax (760) 454-2483El Dorado Hills, CA Scottsdale, AZ
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